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April 07, 2020 1 Comment
For generations, consumers considered furniture to be an investment. Most consumers today spend less money on a new sofa than on a pocketbook. What factors impacted consumers' view of furniture as disposable?
Frustrated by the ongoing deterioration of quality, a handful of people have recently eschewed the archaic furniture distribution model and have founded direct-to-consumer customizable better quality upholstered furniture companies at lower prices and with shorter lead times than those that are sold through brick and mortar retailers.
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