Back in 2018, we developed a private label mattress line for The Organic Mattress, Inc. that sold extremely well for people who had the opportunity to come into our showroom to try them. There were three models: Noddingham, Bliss and Nirvana. The Noddingham was specifically designed for growing children as they transition into full growns. The goal was to create a medium/firm, but not rock hard, mattress that has cushioning on top with good support. One of the comments that most adults who came into our showroom made was that the organic children's mattresses in the market felt rock hard and as though there were no comfort padding. They would go on to say that they had to share these mattresses with their children on occasion and they were very uncomfortable.
So, we tested a couple kids' organic mattresses from a major manufacturer that had weigh limits and shorter warranties than the adult mattresses and fully agreed that they were rock hard and barely felt like mattresses. We then tested the two opening price point models for adults and, although were not as hard, they seemed to be lacking in terms of quality for the price. We decided to try to value engineer the company's best selling model . We eliminated all of the customization options, but kept the combination of individually pocketed coils and organic latex with the organic wool and quilted organic cotton ticking. We chose a 6" base of pocketed coils and 3" of medium density organic latex with a stretch knit organic cotton jacquard ticking. People loved it. We then spun up the same combo of ingredients into the Nirvana, but made Nirvana with an 8" base of pocketed coils in either firm or plush coils that is solidly a mattress for adults that can accommodate more weight. People loved the feel, purity and price point of our Noddingham and Nirvana. They were made Fall River Massachusetts and had a one week lead time to make. We were rocking and rolling.
When the pandemic and quarantine shut us down, here in MA, two simultaneous events occurred. Demand for mattresses skyrocketed since people were home around the clock and many skilled laborers decided to retire, resign or take full advantage of the federal and state unemployment benefits. So the manufacturing facility that was making our mattresses had unprecedented demand with a shortage of laborers. Our small organic program had to be terminated by them to concentrate on their core business. We were very disappointed, but understood the situation.
The mill owner reached back out to us in late Spring 2022 after buying a larger facility and said that they could, once again, take on our organic program. However, since they had all new people, we had to roll it out anew. After a few months of receiving and tweaking prototypes, we had all three mattress models and the Cloud 3" organic latex topper on the floor and ready to sell again as of November 1.
Priced at $1180 for a Twin, the Noddingham should last 20 years if cared for properly (no jumping!) and easily accommodates the transition of a child from toddlerhood to full grown. The added benefit is that parent who have to spend some nights with a child will sleep soundly on this very cozy and substantial mattress. For people who have the opportunity to try this kid to adult mattress in our showroom after testing the other kids' options, I'd be very surprised if this one doesn't make the most sense for purity, comfort, longevity and price.
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